Our kids’ future will be defined by the people with whom they will share the world, the people being born and raised every day. Will our kids will live in a crowded world filled with billions of people who did not get what they needed growing up; a world of massive inequality and pollution? Or will they live in a safe, healthy, sustainable world, with equity and democracies where their voice matters? The world could go either way.

What environmentalists are doing to reduce consumption, child welfare activists are doing to protect kids alive today, and human rights activists are doing to universalize rights are all laudable. But what really matters – what has the greatest impact – is people, and how we make and shape them.

Studies have shown the media have a crucial influence over the way we will go. Recent eye-grabbing headlines from People magazine are not helping: “’Unprepared’ Kim Kardashian and Kanye West ‘Are Both Very Excited’ About Baby No. 4.” Really? Promoting large families as climate change and inequality worsen is a bad idea. Downplaying the idea of preparation makes it even worse. Ignoring the ways this uber-wealthy couple differ from most families that might follow their lead, makes the article simply irresponsible. Other news outlets are doing a better job of promoting a better future, showing more sustainable families sharing resources to invest more in every child.

Urge People Magazine to consider the impact it is having in limiting our kids future and driving an unjust future when reporting on celebs, and their family choices.

Tweet People’s Executive Editor Kat Coyne @KatePeople and urge her to consider the Fair Start family planning model as a normative baseline when reporting on celebrity families.