In the wake of its bankruptcy announcement, Toys R Us is giving out free family planning advice: Americans, and millennials in particular, are not having enough kids.

Forget the fact that having large families is the worst way for the average person to exacerbate climate change, otherwise destroy the environment all kids will need to thrive in the future, and lock in the family-based disparity of wealth that is ripping at the fabric of American democracy. What really matters is that Toys R Us exploit more workers to sell more toys, toys that your kids don’t need.

Toys R Us is worried that smaller families will hurt the U.S. economy. Here’s a thought: The U.S. is meant, primarily, to be a democracy, rather than an economy. What’s the difference? Democracies are by nature smaller, so that each person in them has a voice and plays a role. Their members are not lost in the crowd. Democracies are by nature sustainable, because their future citizens matter. Democracies are made up of free and equal people in whom prior generations have invested much, and right from the start. People in democracies don’t plan families based on how to best sell toys. They plan them based on what children need to thrive as self-determining, free and equal people.

The move towards smaller families, with parents investing more in each child, represents a move away from the oppressive and unsustainable economies of old towards real democracy, and the end of companies like Toys R Us  – which recently filed for bankruptcy. They should accept the blame for failing to adapt to the 21st century landscape in order to compete with Amazon and other big box and online retailers, rather than pointing the finger at families.

Toys R Us is wrong on family planning. Tweet @ToysRUs and tell them to stop blaming parents for their business failures.